Data is more than just numbers. In today’s dynamic business landscape, data is key to uncovering opportunities and driving growth. INFOSMITH is here to help your data drive stability through uncertain times.

B. Once the scope is agreed upon, INFOSMITH will meet with the key stakeholders in your business for one to two hours to evaluate data sources and flow from raw to report to identify bottlenecks and opportunities for improvement.

C. You will then receive a complete Strategy Appraisal Report outlining your revamped data strategy.

Previous clients have benefited from:

A. gain a clear picture of how your company currently collects and utilises data,

B. understand the strengths and potential for improvement in your data quality and data outlined a new data strategy,

C. obtain your roadmap for successfully implementing your new data strategy.

As part of this offer, once step 1 is complete, you will get a free 3-hour marketing strategy consultation with Dr. Elena Francu.

Most companies assume that “marketing” solely means “promotion” – this cannot be further from the truth. Your annual business plan, your annual marketing plan, and your annual marketing communications plan and their respective KPIs must be aligned. This will ensure a smooth management of your marketing activities across value creation (your products and/ or services and their respective price points), value communication (your campaign-based and always-on marketing communications such as search, social, email), and value delivery (your point of sale).

Marketing strategy: your marketing KPIs must be integrated within your overall business KPIs. If the two are not strategically aligned, chances are you’re unable to capture the potential value from the marketplace. A benefit of this alignment is identifying your “sweet spot customers” that look for exactly what you’re selling. If this is something your business is struggling with, we will focus on mapping a clear customer journey that seamlessly guides your customers through the funnel.

Marcom: depending on your current business needs, you may require a brand-building approach to your marketing communications (marcom), a direct-response campaign to drive conversions, or a combination of the two. We will discuss the best approaches to revamping your content strategy, the current interplay between always-on and campaign-based marcom, and how you approach developing your content library and content calendar.

Marketing KPIs & your revamped data strategy: It is crucial to understand how your marketing data fits into your revamped data strategy. Your marketing data and overall KPIs, just as with all data, must be streamlined from raw-to-reporting across data collection, data processing, and insights. We will discuss the data you already collect and what opportunities you may be missing out on across the funnel such as:

• brand awareness metrics from your social media reach engagement metrics, website traffic, market research;
• lead generation metrics from paid and organic activities such as conversion rates, cost per lead, lead quality;
• customer acquisition metrics such as your customer acquisition cost, retention rates, lifetime value;
• revenue metrics such ROI on campaigns, ROI on always-on comms, sales growth.